THE KCJ STYLE STANDARD

Original products.
Clear origins.

The brands you want to discover. The details you deserve to know. Original products are the starting point for our collection.

FROM SOURCE TO SHELF

A closer look, at every step.

Before an item is offered for purchase, these are the questions we require answers to.

THE SOURCE
Traceable sourcing for Europe
We buy original products from the brands’ own European webshops and established European retailers. For every product we record the supplier and the page we checked, so its supply history is clear.
THE PRODUCT
The exact product you choose
The model name, colourway and size must match the product information we show. Sneakers and clothing often come in many colours and in Asian or EU sizing, so we check these details for each item.
THE PACK
Packaging and labelling
Before an item is offered for purchase, we check its labels, size label and care information alongside the supply record. Open questions must be resolved before it goes on sale.

LOOK BEYOND THE FRONT LABEL

Check the model name, colourway and size together. A similar look or a familiar name does not mean every version is the same.

Li-Ning

Open a product, read the size and care details and compare them with the size you usually wear in that brand.

READ BETWEEN THE LINES

A familiar name or a beautiful photo is a good start. Knowing what supports a product description helps you make a more considered choice.

Brand and origin

Which brand made the piece, and where does it come from? Look for the label and the shop it was bought from.

Size and fit

Which size system does the brand use: EU, US, Asian or numbered sizes? These facts tell you more than words such as “true to size”.

Descriptions and impressions

Brand stories and photos help you picture a piece. They are not the same as verified facts about fit or materials.

Looking for a product detail or information about our standards? We are here to help you find the next step.